Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

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Petitfee’s Gold Hydrogel Eye Patch is one of Gunn’s favorites. “These Korean eye patches contain colloidal gold, a hot new ...

As Korean beauty brands gain global popularity, combined with innovation and affordability, foreign entrepreneurs and startup founders in the country are also taking notice. On Jan. 23 ...