The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Korean beauty has taken the skincare world by storm, and for good reason! With their innovative formulas and dedication to glowing, flawless skin, Korean beauty products offer something for every ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

Petitfee’s Gold Hydrogel Eye Patch is one of Gunn’s favorites. “These Korean eye patches contain colloidal gold, a hot new ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Glowshroom Apothecary is a natural skin care product made from mushroom extracts. The founder of GoBare Studio in Worcester started Glowshroom after dealing with skin issues. IV League Hydration in ...