Italian supercar maker Lamborghini opened the doors to its online Ad Personam custom studio in mid-2020. Ad Personam is an easy and innovative way to custom-make the Lamborghini of your dreams, even ...

Lamborghini's Ad Personam division built two one-off Temerarios for the 2026 Goodwood Festival of Speed, each a different take on the same idea: what happens when a super sports car gets dressed by an ...

Lamborghini debuts its first Ad Personam Temerario – a one-off hybrid coupe inspired by Sardinia, blending coastal flair with 907-hp of high-revving power. Lamborghini’s shift toward electrified ...

Lamborghini has a personalization program known as Ad Personam, where customers are able to visit the factory and sample all of the various color and trim options that Lamborghini offers for its range ...

Temerario Tricolore pushes Lamborghini’s Ad Personam program and hybrid V8 hardware to center stage beside the Revuelto SV ...

The Lamborghini Urus has become a common sight in Miami, Florida. In fact, there are so many that it can be difficult to differentiate one from the other. So, when Lamborghini decided to create a ...

Lamborghini has unveiled a highly exclusive, two-unit "Ad Personam" configuration of its new Temerario hybrid super sports car. Inspired by classic Italian tailoring (alta moda), these bespoke models ...

File this under “things you didn’t imagine you’d be hearing about today.” The new, highly-anticipated Lamborghini Huracan Sterrato has the first ad out, and it’s become the laughing stock of viewers ...