Basketball's visual identity is being redefined by six star players and their signature sneaker lines. From LeBron James's ...

Nike made sure the kid from Akron had the goods before the crown ever touched his head, equipping the future Hall of Famer ...

Los Angeles Lakers superstar LeBron James is set to enter his 23rd NBA season, so it only makes sense that he is also preparing to launch his 23rd signature sneaker with Nike. The LeBron XXIII ...

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

LeBron James debuts a festive Nike LeBron 23 colorway on the NBA’s biggest holiday stage The ‘Stocking Stuffer’ design blends ...

Nike is taking LeBron fans back to NBA Draft Night 2003, when the legend was the first pick and started his career with the Cleveland Cavaliers. The LeBron Best In Class Collection launches Friday, ...

LeBron James and the Los Angeles Lakers were eliminated from the post-season by the Phoenix Suns last week in the first round. Although the Lakers are done, James still has a massive summer ahead when ...

LeBron James has been doing this long enough that even his warm-ups feel like historical reenactments. Year 23, road game, ...