A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

MILWAUKEE -- The Bucks want a fierce new look. The rebuilding franchise unveiled new logos Monday night that the team will start using after this season. The image of a forward-facing buck on the ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...

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As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...

The skull logo/mascot most closely associated with the Misfits, has a legacy that dates back long before the legendary punk band played its first song — all the way back to 1940s horror. Some call it ...

Steak 'n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...