Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

It can be difficult for anglers, keeping track of which fishing strategies work best for catching which species under what conditions. Japanese company smartLure is attempting to make the task easier, ...

From Heddon and Pflueger classics to the legendary Haskell Minnow, learn how to identify, value, and collect old fishing lures. Similar to oil painting, the age of the work, the artist’s name and ...