The Morphe beauty brand has a strong reputation for creating quality products that speak to various skin tones. With an emphasis on pushing diversity further, the brand is scheduled to launch their ...

Foundation is evolving. Following the launch of Fenty's unprecedented number of shade offerings last year, the beauty industry is finally acknowledging the importance of shade inclusivity. Case in ...

Will the Fenty effect ever end? We hope not, because more inclusive foundation options for women of all shades are quickly becoming the norm. The newest comer to the market? Award-winning, vegan, ...

When ColourPop launched its original No Filter Concealer last year, many folks in the beauty industry applauded it for its formula and price point, and some even said that it works just as well as ...

MANILA, Philippines — November 3, 2025. Strokes Beauty Lab ushers Soft Veil Filter Foundation into its next era with a major shade expansion—from 9 to 16 shades—engineered across four tone families ...