This type of research is fundamental for making informed decisions based on empirical evidence. Quantitative research captures a snapshot of specific moments in time, which can be understood as a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The field of market research has seen paradigm shifts over the years due to forces such as ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

A guide to the most promising opportunities. by Jeremy Korst, Stefano Puntoni and Olivier Toubia Among all the managerial functions, marketing is likely to be the one that’s most disrupted by ...