Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

LG: To kick off the interview, could you explain what exactly market profiling is? Market profiling is identifying, measuring and segmenting your target market. It helps you to better understand your ...

One of the first lessons you learn in a marketing program is that if a business owner tries to sell to everybody, he ends up selling to nobody. As eager as the owner may be, he must home in on his ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

The traditional marketing approach of targeting fixed consumer segments has dissolved due to evolving regulations, platform strategies, and the fluid nature of identity. In 2026, relevance is driven ...