Real-time information services provider Neustar on Thursday announced a partnership with Facebook to launch advanced marketing analytics functions. The new capabilities will allow Neustar to implement ...

Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent “Magic Quadrant for Digital Marketing Analytics,” released ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted a migration ...

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and ...

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

According to one report, “Europe’s digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

The days of running a TV ad, listing an 800 number, and watching sales roll in—clear proof that ad dollars spent equal revenue in—are long gone. That's the traditional paid linear TV campaign: The ad ...