Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Opening a gift shop gives you a way to enchant customers with the unique items you offer. But there's more to owning a gift boutique than just finding and putting beautiful products on display. That's ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

Sales and marketing alignment is vital for accelerating company growth. When these teams work well together, metrics soar. In fact, according to MarketingProfs, companies with aligned sales and ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

As founder and owner of Stephanie Krol Public Relations, Stephanie Krol has more than 15 years of public relations experience working with large household names to startups. Krol's position entails ...