Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...
Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...
In the ever-accelerating pace of digital disruption and the increasingly complex media landscape, innovation and agility are critical challenges for large traditional CPG brands like Coca-Cola to ...
Coca-Cola embraced generative AI in 2023 for experiential marketing, UGC, and futuristic OOH advertising campaigns. OpenAI's GPT-4 and DALL·E power an AI-image generator for holiday cards, while ...
The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...
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