Retailers use pricing tricks, based on brain science, to appeal to shoppers’ perception of quality, value, and cost—driving up conversion rates in the process. With insights like these in mind (and ...

From psychological nudges to pricing games, some marketing tactics are designed to make spending feel like a smart decision. Prices ending in .99 or .95 aren’t random. Dropping even just a penny ...

Big brands don't just sell products. They sell illusions, emotions and urgency -- anything to keep money flowing. From ...