Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' strapline in the absence of the network's name. And now, somehow, Max has ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the ...

A fan-favorite HBO original TV show is being removed from Max, and subscribers on Reddit are not happy about it.

Discovery, which owns HBO, is a huge conglomerate ... Viewed in that light, its recent rebranding as Max seems fitting. That means a lot of large-scale fantasy series and selections from the ...

It's official: Peacemaker season 2 will finally make its Max debut on August 21, 2025. The incredibly popular comic book TV ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.