Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

The brand has built its reputation on beautifully wearable formulas that feel as good as they look. Think: minimalist, ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As crowded as the beauty industry is, there are still new ...