The Los Angeles Lakers aren't the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić.

It was in the summer of 1985 when Michael Jordan embarked on a European tour to promote his soon-to-be-released Air Jordan 1 ...

Jordan Brand, the Nike-owned apparel company inspired by NBA legend Michael Jordan, will also get a boost from one of the biggest trades in NBA history. At least that’s how fellow Jordan Brand ...