To persuade Jordan to sign, Nike offered the future Hall of Famer a five-year, $2.5 million contract for after his rookie ...

Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan ...

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

A mile from where Michael ... importance the Jordan Brand has within the game.” It’s also a great way to promote a significant arm of the dominant sportswear company. Nike earned $50.6 billion ...

the film tells the story of Vaccaro persuading Nike head Phil Knight (Affleck) to sign a young Michael Jordan as the face of the company, before Jordan had even set foot on an NBA court.

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans ... player of all time, Michael Jordan. Kanye seems certain ...