With today’s economic environment driving consumers into money-saving mode, e-commerce retailers must double down on targeted communications to ensure their mobile content is as personalized as ...

How do merchants sustain mutually beneficial relationships with their customers? That’s the fundamental question at the heart of modern retailing, and one driving significant investment in customer ...

Airship's 10-country survey finds British consumers are most willing to opt in to mobile apps in exchange for rewards, discounts and personalised offers 80% of U.K. consumers use their smartphones to ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. T-Mobile quietly ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. This allows app users to store and access their physical loyalty cards as ...

We recently reported that Verizon was joining up with T-Mobile and AT&T for a of mobile payment venture that could potentially compete with credit cards. But such a project will likely take years to ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. When it comes to the ever-evolving world of payments, one ...

Nearly every grocery store attempts to lure customers in with their loyalty programs, boasting special deals and price savings, but which ones should you truly trust? Inflation stood at 3.4 percent ...

Store loyalty cards compromise your privacy; the deals you love are down to your data. Even knowing the risks, I still use my store loyalty cards all of the time—but there are a few ways I try to ...