While the best watches have always been products of the ever-changing tides of fashion, the two seem more in tandem than ever right now. Top timepieces have soared in popularity, creating a market ...

After much teasing, yet landing earlier than suggested in Swatch’s print ads featuring the cartoon pooch’s paw print on the lunar surface, the much-awaited Snoopy MoonSwatch has dropped. Swatch is ...

It's been a full four months since we got our last new Omega x Swatch MoonSwatch, the Mission to the Pink Moonphase. Surprised? Don't be. Swatch is playing the long game. The Swiss watch manufacturer ...

Back in 2024, Swatch and Omega debuted the original Mission to Earthphase, a fresh take on the MoonSwatch with a complication that displays the Earth as seen from the Moon. (A “reverse moonphase,” if ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Welcome to Dialed In, Esquire's column bringing you horological happenings and the most essential news from the watch world. Omega and Swatch have been on an absolute tear lately. First there was the ...

Swatch’s latest MoonSwatch, the Mission to Earthphase – Moonshine Gold (Hunter’s Moon), looks like another whimsical nod to celestial events (we still think it’s one of the best watches around if ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. When it comes to the MoonSwatch, the party never ends.

View post: Levi's' 'Buttery-Soft' Slim-Fit Jeans Are on Sale for $16 During Walmart's Summer Deals Sale When it comes to taking a watch to space, Omega has pretty much always reigned supreme. The ...

Add Yahoo as a preferred source to see more of our stories on Google. The latest Omega x Swatch collaboration ramps up the folklore with the celestial to present a new chapter: the Mission to ...

Yes, yes. I know. It’s another MoonSwatch. But this one caught my eye more than most – so much so, I think it might be my new favourite of the entire range. It’s called the MoonSwatch 1965, and it ...