NBA All Star Game heads to the Bay Area with its biggest-ever roster of marketing partners. Gatorade and Nike are the ...

The Democratic Republic of Congo has asked the NBA to end the sponsorship deals of its Basketball Africa League with Rwandan ...

CNBC senior sports reporter Michael Ozanian put together valuations for all 30 NBA franchises. Here's the full list and ...

Amazon hopes to win a series of sponsorships for a new production facility it is building that will serve as a home to all ...

The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to ...

NBA HBCU Classic presented by AT&T will feature a lineup of celebrations, entertainment and career development opportunities ...

The NBA All-Star Game gave fans just 33 minutes of live basketball in a 3-hour broadcast loaded with 80 minutes of ads.

If the NBA wants to revive the excitement of its All-Star Game, it may need to rethink the schedule and prioritize the game ...

The Footprint Center signage has been taken down in light of the arena’s plans for a new naming rights deal. Footprint will ...

Manchester United's co-owners INEOS are in talks with Tottenham to end their sponsorship agreement with the club earlier than ...

The data for NBA 2K25's Season 5 is now out on consoles as download version 1.011, with PCs getting it later this week.

No, you're not seeing things. The name 'Footprint Center' has been removed from the front of the Suns' downtown Phoenix arena.