In modern companies, the narrative is often the difference between disengagement and alignment. When a leader frames organisational change as a return to creativity or a rediscovery of purpose, ...

Lessons from Zita Arocha on the art of storytelling ...

If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

From hybrid work to A.I.-generated messaging, narrative is now how leaders create coherence and credibility. Unsplash+ In an era where algorithms curate our newsfeeds and A.I. drafts our emails, one ...