Nielsen says its competitive ad-spend platform will now be powered by AI technology, offering "faster, more accurate, more ...

Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Marking the latest iteration of TV ratings during the increasingly complicated and fragmented ...

Nielsen, the TV measurement specialist, has announced the launch of Ad Intel AI, an independent, AI-powered platform that ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

Add Yahoo as a preferred source to see more of our stories on Google. Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become its ...

Roku’s CTV devices account for more than 21% of total TV viewing, according to Nielsen’s research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its ...

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...

Paul Ballew, Chief Data & Analytics Officer at the NFL, took multiple shots at Nielsen on Tuesday, accusing the ratings giant of “under-counting” viewership for many of the league’s game telecasts. In ...

NEW YORK—Nielsen has released revised Super Bowl LX viewership data, with the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+ on Sunday, February 8, ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen's audience data that will include Nielsen's tabulation of so-called "advanced" audiences ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the ...

Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage When you purchase through links on our site, we may earn ...