Adidas said it had "superior replacements" when a viral video showed a Nike Kobe sneaker falling apart on a basketball court.

Shares in sportswear brand Nike (NKE) were off the pace today as German rival Adidas declared it wanted to knock it off the ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

CEO Bjørn Gulden said that Adidas is “in very good shape” going into 2025, compared with what Nike’s former CEO said would be ...

Well I've got good - if very specific - news for you. The (for better or worse) iconic clogs are now available to purchase in ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

Liverpool is making a big switch—starting next season, they'll be rocking Adidas kits once again, replacing their current ...