This time, in 1989, the adidas Equipment logo was created. This now-iconic emblem features the stripes in a three-bar arrangement, which originally came about when designers sketched the three ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Shares in sportswear brand Nike (NKE) were off the pace today as German rival Adidas declared it wanted to knock it off the ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...