British Columbia’s Norco Bicycles has a rich history in mountain and drop bar bikes. The company started in 1964 as Northern Cycle Industries with the stated goal of “getting more people on bikes.” ...

The four-bike lineup's price range makes mountain biking reportedly more accessible, and their Fluid FS is trying to provide a greater level of personalization and performance. PORT COQUITLAM — Norco ...

The trail and enduro crowd have seized the new 650b wheel size with enthusiasm. It faces a harder fight for acceptance in cross-country circles however, where 29ers have proven their speed-sustaining ...

There was a time when the cyclocross bike was the go-to all-rounder or do-anything machine du jour. These had a balance of toughness, niftiness and versatility that made them practical for the ...

1:52 This is BC: Milestone anniversary for bike company It was 60 years ago when Norco founder Bert Lewis launched his new company out of a makeshift warehouse in a Burnaby chicken coop. “He wanted to ...

Winter is coming, and for many bicyclists, this means hanging up your bike on a wall mount or carrying out that much-needed service check. But what if your bike was made to thrive in the snow? If you ...

Norco Bicycles has unveiled a ground-up redesign for two of its mainstay models. The Sight and Optic. Since introducing the bike in 2012, Sight has been a go-to for All-Mountain performance. With the ...

Norco Bicycles has launched a new brand identity for the first time in the Canadian company’s 57-year history. The rebrand encompasses an updated visual identity, logo marks, corporate colours and ...

Norco is a manufacturer of premium mountain bikes, with a history dating back more than 60 years. The company had lost focus in recent years due to the diversification of its product line into road ...

Aaron Schooler is a Canadian racer you may not have heard of … yet. After a 15th place finish at CrossVegas last week, his season is off to a great start. He went on to finish tenth in the Rapha-Focus ...