Peloton on Thursday named Ford executive Peter Stern as its new CEO, tasking him with trying to turn around the beleaguered high-end fitness company. It's the company's third CEO in under three years.

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Fitness brand Peloton surprised the market this week when it ...

Peloton and Costco have partnered to sell the Peloton Bike+ at 300 of the club retailer’s U.S. stores and on its website this holiday season. Costco members will be able to purchase an exclusive Bike+ ...

The Peloton Cross Training Bike+ is up to $800 off through Dec. 1. The deal comes with a free month of All-Access Membership. The holiday season can sometimes be daunting for reasons that many may not ...

Shares of Peloton plunged on Thursday after the fitness company warned investors it is still months away from growing sales or turning a profit. The retailer posted mixed results for its holiday ...

Peloton on Tuesday launched its own marketplace for reselling used equipment and gear as the company looks to capitalize on the many bikes and treadmills collecting dust in people's homes. Stream NBC ...

Ernesta's Birmingham store is the company’s fifth to open in a little more than a year, according to a spokesperson. Ernesta ...