I talk a lot about the importance of branding for a business. Creating a brand that accurately portrays your company, what you offer and what you want to provide to the business world and your ...

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more. Images are widely used in today’s ...

. Did you know that the style of content is just as essential to reach your target market and elevate your online reputation? There are several types of blog posts that you can use depending on the ...

Checking out someone's personal brand on LinkedIn. Not everyone using LinkedIn is looking for a job. Today, John sought my help as he is the CEO and Founder of his own company. His goal was to take ...

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities. A strong ...

You already have a personal brand—so you might as well know how to grow on it. If you’ve ever felt uneasy about the term ...

Happy Saint Patrick’s Day to all my Irish (and would be Irish) friends – especially my wonderful wife Cathy. Positive personal impact is one of the keys to success that I discuss in Straight Talk for ...

In my last column I wrote about positive first impressions. My pointers were all about face-to-face interactions, or, in hipper terms, IRL (in real life). But what about virtual interactions? Can one ...

Most of us “perform” our happiness for others, to a certain extent, anyway–carefully curating our Instagram photos and tweets to paint a picture of our life that reflects our experiences–just not all ...

Athletes in Mexico, as in many other countries, have achieved a privileged place in society. People see them as role models, kids wish to be as their idols and big companies like to link their ...

Even in this era where we’re told the formula: EC=MC, ( “every company is a media company”) developing a personal brand that’s newsworthy and attracts traditional media attention has merit. But the ...