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I talk a lot about the importance of branding for a business. Creating a brand that accurately portrays your company, what you offer and what you want to provide to the business world and your ...

Opinions expressed by Entrepreneur contributors are their own. The following is the sixth article in the series, “Living Your Personal Brand,” in which marketing master Jim Joseph discusses practical ...

The most forward-thinking companies won’t choose between corporate branding and personal branding—they’ll merge them. They’ll ...

An August 1997 article by management guru Tom Peters in Fast Company, titled “The Brand Called You,” popularized the concept of personal brand. “Regardless of age, regardless of position, regardless ...

Athletes in Mexico, as in many other countries, have achieved a privileged place in society. People see them as role models, kids wish to be as their idols and big companies like to link their ...

Happy Saint Patrick’s Day to all my Irish (and would be Irish) friends – especially my wonderful wife Cathy. Positive personal impact is one of the keys to success that I discuss in Straight Talk for ...

In my last column I wrote about positive first impressions. My pointers were all about face-to-face interactions, or, in hipper terms, IRL (in real life). But what about virtual interactions? Can one ...

You already have a personal brand—so you might as well know how to grow on it. If you’ve ever felt uneasy about the term ...