What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

People reinvent themselves all the time — they may want a new challenge, a new line of work, or a new image among their colleagues. Taking control of your brand can mean the difference between ...

William Arruda covers personal branding, leadership, and careers. Personal branding helps you bolster your image. By building an authentic and compelling personal brand, you improve your ...

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage. A strong personal brand enhances the ability ...

Your branding statement can then be easily translated into your elevator pitch, your cover letter, LinkedIn profile and other forms of marketing. Personal branding will help you feel more ...