Persuasion is a privilege, a chance to connect, inspire and make a positive impact. It’s not just about winning agreements; ...

For example, seeing a Nike product worn by a professional athlete gives you the impression that Nike's quality is high. So if marketing can be boiled down to persuasion, then highly effective ...

An curved arrow pointing right. You don't have to be born with the power of persuasion. Thanks to decades of psychology research these few tricks can help you get what you want. Produced by Grace ...

Citations: Bodenhausen, Galen. 1996. Family Values and political persuasion: Impact of kin-related rhetoric on reaction to political campaigns. Journal of Applied Social Psychology. (13)1119-1137.