With the emergence of the internet, online advertising has received strong interest from ... as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained ...

With the ability to reach a wider audience, print ads became more sophisticated, incorporating persuasive language and compelling imagery. The power of print lay in its ability to tell a story ...

We then describe the quasi-experimental data on full-page print advertisements that we used to assess advertising ... as well as for putting persuasive cases to clients. In compiling a recent case for ...