We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

A great introduction is fine art, crafted with great care and purpose. A first impression matters. If the reader never reads past the first paragraph, he will never read your brilliant narrative or ...

Persuasion is an extremely powerful writing tactic, but only when executed correctly. I wanted to speak to someone who knows how to use this tactic for good. Henneke Duistermaat is an expert writer, ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.

Writing a strong closing brief is one of the most important steps in the arbitration process. The final submission to the arbitrator offers counsel an opportunity to focus on the key issues and ...

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact ...

A group of Lafayette second-graders were tasked with designing cookies and using their words to persuade a bakery to make them. It worked. Cookie Mama, a home bakery in Youngsville, brought their ...