Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

New Delhi: Sprite has rolled out a new global platform titled ‘It’s That Fresh’, marking a significant brand reset across 180 markets. The initiative brings together a refreshed visual identity, a new ...

Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platform brings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy ...

Sprite, a Coca-Cola brand, is bringing back its Limelight music platform for a third year and will leverage the AI-powered Soundlabs music remix tool, available through Coca-Cola’s app, to let users ...

Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...