Marketing’s potential to deliver results relies on data quality, but data accuracy, consistency, and validity continue to be a challenge for many organizations. Inconsistent data quality is holding ...
Since picking up his first set of MicroMachine toy cars as a toddler, Chris knew he had a passion for automobiles embedded in his soul. It wasn't until he started flipping through car magazines a ...
You would think the company had caught enough heat regarding insensitive marketing from People for the Ethical Treatment of Animals in November for its “Dogfight in Random Alley” hoodie, but ...
Maximizing profit and growth should be top priority for businesses, along with client care. But profit cannot be achieved in your business without making sales. Sales are the lifeblood of a business, ...
Big data is the marketing buzz word of the moment. But how important is it to your business? According to research conducted by consulting firm McKinsey, big data led one US company to grow its ...
Are you a print subscriber? Activate your account. By Tim Nudd - 4 min 14 sec ago By Ad Age Staff - 1 hour 23 min ago 1 hour 28 min ago 3 hours 34 min ago By Ezinne Okoro - 5 hours 34 min ago By Ad ...
The Village is regarded by some as the start of M. Night Shyamalan's decline in the moviegoers' public eye by those who were heavily persuaded by the film's marketing but is also seen as one of the ...
While most products fail, they shouldn't fail because of marketing. "The big wild card is the need people have for the product. That trumps everything," states best-selling author Lonny Kocina, CEO of ...
E-commerce has emerged as an indispensable component for businesses globally. In the US, e-commerce transactions account for a whopping 26.9% of total revenue generated, as per a recent IBIS World ...
What this means for Forspoken is that, even though the game's marketing seems to be the subject of much criticism and debate, there is potential for the game to get a positive reception when it ...
When one of our clients, Oracle, tasked us to reach 40 ‘time poor’ prospects in oil and gas, we took a pretty unusual approach – and it worked. So what made the difference? As a B2B tech marketing ...
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