Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Throughout my career leading high-performing organizations, I've observed a consistent pattern: exceptional talent alone doesn't guarantee results. When top-tier teams underperform, the root cause ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Social evaluative feedback informs us about how others perceive us, constantly updates our expectations of what to receive, and simultaneously changes our view of the sender. However, little is known ...

Few studies have examined the effects of self-managed lifestyle behavioral adjustment on cognitive status. This study aimed to explore the association between self-managed behavioral changes and ...

The Certificate in Positive Behavioral Interventions and Supports (PBIS) prepares educators and related service personnel to address the unique behavioral needs of PreK–12 learners through proactive, ...