Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

A leading example of the premium-lite strategy is Canadian retailer Loblaw's President Choice store brand. Rather than focus on price in its marketing, President's Choice emphasizes the quality of the ...

This growth should allow Arc’teryx to maintain its premium pricing strategy, supporting high margins despite competitive entrants. We believe Arc’teryx’s emphasis on direct-to-consumer sales ...