Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

That’s the problem Apple faced when the time came to devise a pricing strategy for the Apple Watch ... a clearly distinct segment within the premium smartphone market at a lower price.

A leading example of the premium-lite strategy is Canadian retailer Loblaw's President Choice store brand. Rather than focus on price in its marketing, President's Choice emphasizes the quality of the ...