Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...
As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...
American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...
That’s the problem Apple faced when the time came to devise a pricing strategy for the Apple Watch ... a clearly distinct segment within the premium smartphone market at a lower price.
A leading example of the premium-lite strategy is Canadian retailer Loblaw's President Choice store brand. Rather than focus on price in its marketing, President's Choice emphasizes the quality of the ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results