Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations ...

Have you ever read a corporate press release and felt a slight chill-like you were reading output from a machine rather than from a person? That reaction is more common than you might think, and it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Traditional press release distribution has been under fire for being impersonal and ignored ...