Retailers use pricing tricks, based on brain science, to appeal to shoppers’ perception of quality, value, and cost—driving up conversion rates in the process. With insights like these in mind (and ...

Charm pricing is one of the most well-known pricing tricks used. This subtle tactic involves using prices ending in .99 (e.g., £9.99 instead of £10). The decimal point creates the illusion of a ...

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as ...