Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you ...

Whether a product can prove a cost-offset or cost efficiency argument, there is little room for doubt that the environment in the US healthcare industry today demands pharmaceutical and medical ...

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search ...

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.