In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Articles about print ads give different numbers of elements of print advertisements. Yet, all ads have the same basic elements; the difference is in how you describe them. For example, some articles ...

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...

Print service providers (PSPs) have a pretty diverse set of tools available today, but that doesn’t necessarily translate into capturing more work. Increasing the amount of digital print jobs you ...

The magazine industry puts on a brave face, but data doesn’t lie. New analysis from the Association of Magazine Media, which unabashedly pushed the power of print magazines as an advertising vehicle, ...