CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Creating an AI marketing inbound campaign in 50 minutes, including competitor analysis and positioning outputs.

A local community attraction and retention campaign is approaching its second phase and a new target: Missouri's major metros. The campaign -- "JCMO: Live. Grow. Home." -- is meant to attract workers ...

Netflix and NBCUniversal are experimenting with “phygital” marketing campaigns that combine live fan events with digital platforms.

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, efficiency, and long-term impact. NY, UNITED STATES ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Cruise line advertising typically centers around onboard perks and ports of call. Explora Journeys is leaning into the luxury hospitality angle with its latest campaign.

The California Society of CPAs launched a promotional campaign to highlight the value and role of CPAs and to attract others to the profession. Members of CalCPA are invited to participate in the ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The Central Arkansas Library System spent over $50,000 on a recent promotional campaign featuring University of Arkansas quarterback Taylen Green. The campaign’s elements included a photo shoot, an in ...