Reward mechanics are the invisible engine behind modern video games and digital platforms. From sound cues when completing a ...

A paper in the BMJ's Journal of Medical Ethics breaks new ground by using psychological approaches and insights to review major health crises within the NHS. Despite several complex and high profile ...

COVID-19 can be thought of as a game of chicken, except instead of driving head-on towards each other and betting the other person will swerve at the last minute, we’re going out when we should be ...

Want to understand what people are really thinking? Explore psychological principles and body language cues that can help you ...

Whether closing a deal with a customer or motivating a team to meet a goal, business is all about people. Even the largest corporations are a collection of individuals, and as such, an understanding ...

There are proven psychological principles to user interfaces that work. Whether you have a team of design experts or are just building with programmer art, you can use these principles to make your ...

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup? I certainly do. Last year, I ran all product and brand ...

It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly ...

Psychology has thought of itself as culture-free and “objective” or without bias. To understand how far off the mark this is takes an outsider to observe, or humility from the inside. The colonial ...