Psychological reactance arises when individuals perceive that persuasive health messages threaten their autonomy, triggering motivational arousal aimed at restoring freedom. In health communication, ...

As a communication scientist who has studied the effects of health campaigns for the past 30 years, I worry that a fevered pitch in vaccine messaging may make the holdouts even more resistant. The ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

One cart sits sideways in the middle of the aisle, someone stops to compare labels, and suddenly a simple grocery run turns ...