The glaring contrast between these modes—trillions of bits versus 10—poses a neural conundrum: Why does the brain filter information so dramatically? Evolution’s Design Constraints The ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

Faculty and students in Drexel's Psychological and Brain Sciences department work side-by-side on cutting-edge research and clinical projects in areas including health, forensics, neuropsychology, ...

The human brain continuously processes the wide range of information it acquires from the outside world. Over time, this ...

The 21st century has seen the beginnings of a new revolution in psychology, one in which novel questions have been posed, research methods devised, and sub-fields created. It is an exciting time for ...