Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Wearing black is far more than a "safe" fashion choice; it is a psychological statement of intent. Whether you are seeking to ...

CHANNEL FIVE. GOOD EVENING, EVERYONE, AND THANKS FOR COMING ALONG. AS WE LOOK BACK ON SOME OF OUR FAVORITE STORIES OF THE YEAR, THE HOLIDAY SEASON IS FILLED WITH COLOR, BUT HAVE YOU EVER GIVEN ANY ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Did you know that the color wheel took on a new dimension at the Massachusetts College of Art and Design? First-year students can participate in color classes that focus on the psychology behind color ...

As the seasons change, shorter days and gray skies can affect your mood. A color psychology expert said wearing specific colors can give you a happiness and energy boost. She recommended classic ...

A report by the American Psychological Association outlines the barriers many faculty members of color face and calls for increased transparency in the tenure and promotion process. A new report by ...