Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

If you could bottle the ingredients of your best Michigan summer vacation, what would it smell like? The breeze from our Great Lakes coastlines, maybe. Or a wine-tasting adventure on an Up North ...

LANSING, Mich., Jan. 14, 2025 /PRNewswire/ -- Following years of ratcheting national stress and a bubbling desire to reclaim time and connection, travel brand Pure Michigan predicts 2025 will see a ...

As Michigan gears up for another summer tourism season, businesses are hoping to cash in on what they expect will be strong demand throughout the state. On Mackinac Island, visitors will notice ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

As part of a tourism campaign, Michigan has developed fragrances inspired by some of the state's aromas – including its coastline, flowers and vineyards. But what do people make of the fragrances?

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

Fresh snow has fallen across the state this past week, which brings out winter sports enthusiasts across Michigan's many ski resorts. From skiing, snowboarding, snowshoeing, and tubing, there are ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...