Haley Crawford contributed to this story. After a year of extremes – extreme boredom, extreme solitude, extreme fear – there has never been a more opportune time to reflect on how humans act and react ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Controversy over the sociologist Alice Goffman’s On the Run, a study of young people on the margins of society, has put ethnography on trial. Lost in the accusations and rebuttals, I fear, is the ...

Replication controversies have plagued the social sciences in recent years. But one research method is uniquely difficult to verify: ethnography. Ethnographers, who often work in sociology and ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Alan Gleeson, Chief Marketing Officer of Indeemo, gives a break down of digital ethnography – when to use it and how to get the most out of it. Digital ethnography is an agile online qualitative ...