QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it will bring a "powerhouse" lineup of hosts.

QVC is launching the first 24/7 live shopping stream on TikTok in the U.S., the company announced on Wednesday, allowing shoppers to jump on the app and buy products.

QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

The QVC Group, which owns QVC and HSN, is laying off 900 employees amid a restructuring aimed to improve its online shopping prowess.