Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Beyond qualitative versus quantitative methods / Charles S. Reichardt and Thomas D. Cook -- Qualitative methods: a needed perspective in evaluation research / William J. Filstead -- "Degrees of ...

While qualitative reverse transcription polymerase chain reactions (RT-PCR) are used to diagnose COVID-19, serologic tests for antibodies specific to the SARS-CoV-2 virus are used to detect past ...

To make good decisions, companies need information about customer preferences and behavior. The market-research function is thus crucial to market success, but it has an age-old problem: The process ...

Large language models (LLMs) could help health researchers analyse large qualitative datasets more efficiently, but they should be treated as a secondary analytic lens rather than a substitute for ...

Do I have problems with qualitative methodologies? Absolutely—but I have issues with quantitative methods as well. Having these issues is good—it means that you recognize the limitations of your tools ...