Many businesses and media agencies need help booking prime slots on top radio stations and generating ROI for their campaigns. This is why indigenous technology company Space Universe launched ...

To keep the recording process carbon negative, the voice talent used a rebreathing unit to capture the carbon dioxide normally emitted as part of speaking. (Photo courtesy Jan Sjöberg and Staffan ...

Editor’s note: This article was excerpted from Advertising Without an AgencyfromEntrepreneur Press. A well-produced radio spot can inspire the imagination likenothing else. Without a video aspect, the ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Pharmaceutical companies have found a new advertising avenue through network radio, says the latest Cumulus Media/Westwood One Audio Active Group findings. Pharma now ranks supreme in network radio ad ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...