Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

There’s a psychology to selling a house. From pricing strategies designed to inspire bidding wars to careful staging that helps you see yourself already living there, real estate agents know that ...

As someone going through the home purchasing process myself, it’s a hard sell on real estate agents. Intermediaries to get what you want always result in some odd behaviors, often bordering on ...

Ever wondered about the difference between a Realtor and a real estate agent? In a market that’s constantly shifting, knowing who does what can make all the difference. Case in point: existing home ...

It seems like an oversimplification, but many real estate agents don’t realize they’re using AI, or even interacting with AI — that’s in large part because agentic AI is becoming more commonplace.

Letizia Alto and Kenji Asakura started investing in real estate in 2015 to hit financial freedom. The physician couple leveraged Real Estate Professional Status to offset their clinical income. There ...